Proven Pathways to
Develop Innovative
Solutions.

Market Planning & Positioning

Artower’s approach to market planning and positioning reflects the combined experience of over 50 years of performing primary market research, socioeconomic data analyses, demographic analyses, competitor profiling, and service offering positioning.

• Experienced Across Care Continuum
• Proven Methodological Approach
• Innovative & Creative Thinking
• Consistently Objective & Pragmatic
• Primary Market Research
• Project Feasibility Assessment
• Demand & Absorption Analysis
• Referral Source Assessment
• Service Positioning Assessment

Financial Advisory

The new economic realities of healthcare – intense cost pressures, new payment methods and integrated care delivery models – require a new way of thinking.  Healthcare organizations are looking to financial advisors for solutions to problems – not just the ability to better define those problems.

• Strong Core Financial Expertise
• Deep Industry Experience
• Regulatory Awareness & Understanding
• Services Affordability
• Consistently Objective & Pragmatic
• Financial Modeling
• Transaction Due Diligence
• M&A Advisory
• Scenario Planning
• Post-Merger Integration

Business Planning

Business planning is the art of recasting an abstract vision into practical images that help an organization explain to, and communicate with, multiple stakeholders why and how that vision can be achieved.

• Holistic Approach
• Industry Knowledge & Experience
• Financial Advisory
• M&A Advisory
• Venture Capitalization
• Industry Segment Research
• Process Facilitation
• Market Analysis & Positioning
• Financial Modeling
• Scenario Planning

Strategic Planning

Artower’s role in organizational strategic planning is multifaceted, requiring a unique mixture of art and science that manifests in achieving a strong presence while often appearing invisible.

• Holistic Approach
• Deep Industry Knowledge & Experience
• Strong Research & Analytical Skills
• Focus on Ability to Execute
• Organizational Change Management
• Planning Process Facilitation
• Coordination & Administration
• Assessment and Analyses
• Leadership Coaching
• Implementation Assistance
• Contractor Oversight

Why Choose Artower’s Consulting Services?

It is essential to have a comprehensive understanding of emerging trends and drivers impacting healthcare delivery.  The future will be characterized by integrated care delivery models, new types of provider relationships and business models.  Whether it’s exploring and planning a new business venture, assessing the sustainability and viability of an existing business line or evaluating risks and benefits of a merger or acquisition, Artower has the experience and expertise to ensure organizations achieve accelerated success.

To bring value today, an advisor has to understand how market positioning, operational and clinical performance, management of physical assets, regulatory corporate compliance and financial stability interact in defining an organizations ability to achieve their goals and objectives.